SAMSUNG GALAXY NOTE LAUNCH EVENT

SAMSUNG GALAXY NOTE LAUNCH EVENT

 

CLIENT: SAMSUNG ELECTRONICS
PROJECT: SAMSUNG GALAXY NOTE LAUNCH EVENT

Nov 19, 2011 Samsung Galaxy Note, smartphone of the new generation, became available in Russia.

TARGET
• Organization and realization of press conference for Samsung Galaxy Note launch at Digital October.
• POSM development based on the key visual of the event and venue decoration.
• Development of video concept to reflect the main advantages of the new gadget.

SOLUTION
Samsung Galaxy Note is positioned as the only «all in one» gadget that gives you opportunity to draw, make notes with special S Pen, edit text information. Based on these advantages a creative concept was created.

«If only I could choose» video concept and scenario illustrate the uniqueness of the new product. To realize the idea a popular cartoon artist Andrey Biljo was invited.

At the press conference, masters of caricature used Samsung Galaxy Note to draw the portraits of the guests. Smartphones were linked with plasmas so to demonstrate the action in process and stress the short time of response and graphic capabilities of the device.

To facilitate journalists sharing their portraits in social networks, a special mechanics automatically sent all pics in web as «This is how Samsung Galaxy Note sees me». Sketches were heavily liked and shared creating viral effect.

Video had 17245 viewers.

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