CLIENT: SAMSUNG ELECTRONICS
PROJECT: SAMSUNG GALAXY NOTE PROMO ACTIVITY «NOTE YOURSELF IN BIG CITY»
In November 2011 Samsung launched innovative Galaxy Note in Moscow. Then it was time to create WOM around the product and display its fabulous features such as quick drawing and making notes with specially designed pen.
• Promo activity «Note yourself in Big City» was organized in Samsung gallery and «Respublica» stores with support of «Dojd» Tv channel and «Big City» magazine.
• If you have something to say to the Big City — note your idea and it will be noticed. Everyone could create a note using Samsung Galaxy Note in «Respublica» or Samsung Gallery.
• After the moderation the note appeared on www.samsung.bg.ru for everyone to read and vote for it.
• Every week 10 creators of the best notes could see their notes on the central screens on the streets of Moscow. The winner got Samsung Galaxy Note.
Potential consumers had a chance to try and appreciate the new Galaxy Note features at Samsung Gallery before they had bought it. Announcement in Bolshoy Gorod and Rain TV and constant co-operation with the media allowed to attract trend-setters and opinion leaders to trial of the new product. The winner earned 376 likes.
Promotion was success: great WOM about Samsung Galaxy Note, quick spreading on social networks. It was repeated in summer 2012.Tweet