«100 years of BMW» exhibition in GUM


Did you know that according to legend logo of BMW is a stylized propeller and a blue sky background – reference of the period when BMW produced airplane engines?

Basically for 100 years the company produced thousands of airplane engines and of course million cars, 9 of them presented in an exhibition developed by AXIS agency design studio. Space was divided into three zones – ‘heritage’, ‘dynamics’ and ‘technologies’ with special types of podiums for each zone – authentic pavement, racing track or road of the future.