ILYA BRYZGALOV’S SCHOOL FOR GOALKEEPERS

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CLIENT: MEGAFON
PROJECT: ILYA BRYZGALOV’S SCHOOL FOR GOALKEEPERS

ABOUT
Ilya Bryzgalov, a hockey goalkeeper, is a master of sports, winner of Stanley Cup 2007, world champion 2009. He founded a summer school in Russia, because he believes that the best hockey traditions are here in Russia.

TARGET
Demonstrate how the sport icon supports his favorite sport in Russia for charity. The key message of the video: the main thing the kids get from the great master is a willing to win and wish to evolve their talent. «MegaFon» helps the young players to believe that everything’s possible and set the right goals.

The second 2012 season took place in Kazan and Ufa.

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