WORLD CYBER GAMES 2012 INTEGRATION OF SAMSUNG STAND

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CLIENT: SAMSUNG ELECTRONICS
PROJECT: WORLD CYBER GAMES 2012 INTEGRATION OF SAMSUNG STAND

TARGET
Integration of the stand from Samsung Innovation Festival, activities at the stand.

The visitors tested the new products, played the most popular games and won prizes.

SOLUTION
All stand areas were united by a single mechanics. Each guests had a special branded bracelet so one could visit all the zones and collect stickers. According to the number of stickers collected he could get a certain present at the central reception. It simplified the procedure of counting the people flow and distribution of presents.

RESULT
Efficient and functional stand integration technology.

TA estimated the special project as «the implementation leader and the most prestigious event on the history of cyber sport».

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