RUSSIA AT THE INTERNATIONAL PARALYMPIC DAY

RUSSIA AT THE INTERNATIONAL PARALYMPIC DAY

 

CLIENT: MEGAFON
PROJECT: RUSSIA AT THE INTERNATIONAL PARALYMPIC DAY

2 videos filmed by AXIS for «MegaFon», general partner of Sochi-2014, presented Russia at the International Paralympic Day, London 2011.

The videos demonstrate the devotion to the key values of the Paralympic movement: bravery, equality, determination and inspiration. They were also designed to activate the fan support for the Russian team at Summer Paralympic Games, London-2012.

One video is about the Gold medalist of the Paralympic Games Olesya Vladykina, the other — Russian Paralympic champion and record-breaker of 2008 Paralympic Games in Beijing Alexey Ashapatov.

«Join the team of the strong» video series:

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