CLIENT: SAMSUNG ELECTRONICS
PROJECT: SAMSUNG GALAXY NOTE II SMARTPHONE PRESENTATION
Ост 2, 2012 Samsung Galaxy Note II was launched. Improved functionality of S Pen and adjustable multitask mode are the main features of the new gadget supported by a creative ad concept «Inspiration won’t wait». TA: active and creative people, and the smartphone helps them to reveal their creative capabilities and realize their ideas.
• Organization and realization of the product presentation.
• WOM effect via celebrity — a creative professional, trendsetter who uses the new gadget to realize his ideas.
• POSM development and production.
Special guest at the presentation — Alexey German-jr. This famous producer is a fan of Samsung devices. He was the first person in Russia to have his own Galaxy Note II. He shared his impressions from the improvements that improve his creative potential.