THE WARMEST SUPPORT OF RUSSIAN OLYMPIC TEAM, LONDON-2012

THE WARMEST SUPPORT OF RUSSIAN OLYMPIC TEAM, LONDON-2012

 

CLIENT: MEGAFON
PROJECT: THE WARMEST SUPPORT OF RUSSIAN OLYMPIC TEAM, LONDON-2012

TARGET
Bring everyone’s attention to «MegaFon» general partnership with the Olympic Games in Sochi 2014.

SOLUTION
In order to unite MegaFon consumers in the desire to support the national team of Russia it was decided to form fans’ message to the Olympic team of Russia into a highly unusual shape — in a shape of patchwork blanket. Consumers were offered to send their photos to a special promo page of MegaFon on Facebook. Then, out of all of these pictures was created a symbol — a blanket with word «Thank you» written on it.

Athletes who had won medals, received the blanket as a gift and as a symbol of fans support.

RESULT
Activity «Message Olympic team» got a great response among fans and the media. London 2012 was a pilot; the main dish is going to arrive during Sochi Olympics in 2014.

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