WINNERS OF «THE FUTURE DEPENDS ON YOU» FOUTBALL TOURNAMENT VISITING «ARSENAL»

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CLIENT: MEGAFON
PROJECT: WINNERS OF «THE FUTURE DEPENDS ON YOU» FOUTBALL TOURNAMENT VISITING «ARSENAL»

TARGET
Demonstrate that every participant believes that future depends on him. Try to change the public attitude to the orphans, show them as valuable, thinking, talented and well-brought-up kids willing to win.

SOLUTION
«MegaFon» is a founder and organizer of Russian open football championship «The Future Depends on You» for the kids of orphan homes and boarding schools. The prize is a trip to London to meet football stars of «Arsenal» team. It has become a turning point for many of kids. Now they know a different life, trust in their goals and dreams of future.

The champions of the tournament met Arsen Vegner, the chief trainer, and forward Andrew Arshavin, for the first time ever played friendly match with kids from the London Club Academy — and they won! «You, guys, surprised me! I wasn’t prepared for such game quality», — Roy Messi, the director of the Academy, said.

RESULT
Web video had 7 133 viewers at «MegaFon» official Youtube channel with no extra promotion.

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