PROJECT: OPENING EVENT FOR THE RUSSIAN BIGGEST DATA PROCESSING CENTRE
Late 2010 MegaFon had opened Russia’s largest hi-tech data center of world class in Samara. The opening ceremony took place in October and the project was presented to professional community and the media, and thus had become the most striking cultural event in the region.
• Establish «MegaFon» as an innovative leader.
• Draw attention of opinion leaders to Russia’s largest «MegaFon» data center in Samara.
• Position data center infrastructure as the kick-off to the future.
In order to highlight innovative character of the event, the opening ceremony was packed with wide range of latest technologies. Walls of the data center building had become a part of the show: 10 min long sequence projected directly on the wall showed impressive 3D audio-visual effects and revealed some facts about the building and data center content. The projection was created by Easyweb — a French company, world leader in video-mapping and monumental video projection.
The scenario reflected important aspects and principles of data center works, scale of the project and its influence in the telecommunications market and in every person’s life.
Engagement of professionals of such a level as French studio Easyweb, guaranteed both performance of highest quality and wide media coverage of the project.
Spectacular PR-effect, dozens references in media.
2011: 2nd place at «Silver Mercury» «Best Realization of b2b event».Tweet