INTERNATIONAL EXHIBITION «SVYAZ EXPOCOMM»

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CLIENT: MEGAFON
PROJECT: INTERNATIONAL EXHIBITION «SVYAZ EXPOCOMM»

Activities in frames of exhibition booth of MegaFon, one of the three largest mobile operators in Russia.

TARGET
• Establishing MegaFon as a leader in innovative services.
• Attracting guest to the booth by use of unconventional hi-tech solutions and innovative materials.

SOLUTION
The main attraction to the booth was creating a news occasion — official start of 4G in Moscow. In the very heart of the booth 4G green button was installed, and by pressing it the whole 4G internet started. Minister of Communications and Mass Media Igor Shchegolev was the person who started it.

Special guests:
• Minister of Communications Suvi Linden Finlyadii.
• Chairman of the Organizing Committee of the Sochi 2014 Dmitry Chernyshenko.
• Deputy Prime Minister Alexander Zhukov and others.

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