PROJECT: EFES: WELCOME TO THE FAMILY!
Corporate event dated to the strategy alliance of Miller and EFES companies at the developing markets.
Organize two-days concept event in the country hotel aimed to meet and make friends of the people of former competition brands.
Develop the concept and organize the event: logistics, business conference, gala dinner.
AXIS came up with «Welcome to the family!» idea in Italian/Godfather style to stress the significance of the family and traditions. Thus, in an easy and game format the idea of the integration of the companies was translated. The years of opposition passed, now it’s the time to join the forces. EFES and Miller are the united family now.
Decoration: antique Italian furniture, stylized pictures and posters with the employees.
Concept contests and workshops.
• REN TV speaker, actor Egor Pirogov as the Don.
• Orchestra playing popular Italian songs.
• Waters with grease hairstyles, white shirts and black trousers with bracers.
• Master class by an Italian chef.
• News-vendor with corporate newspaper (interesting facts about EFES/Miller).
• Shoe cleaners.
• Workshops on teambuilding and teamwork.
• Development of a genealogy tree of the two companies.