PARTNERSHIP OF MEGAFON AND CIRQUE DU SOLEIL SHOW ZARKANA

Slide background
Slide background
Slide background
Slide background

 

CLIENT: MEGAFON
PROJECT: PARTNERSHIP OF MEGAFON AND CIRQUE DU SOLEIL SHOW ZARKANA
DATE: OCTOBER 6 , 2011

As a part of the partnership contract between MegaFon and CIRQUE DU SOLEIL SHOW, the company is a general partner of ZARKANA show. We organized press conference and a spectacular ceremony of signing the contract.

TARGET
Get PR-support of partnerships between MegaFon and CIRQUE DU SOLEIL SHOW ZARKANA in frames of two news occasions:
• Signing of a partnership agreement.
• The show premiere in Moscow.

SOLUTION
Zarkana backstage tour for leading life-style and mainstream media.

RESULT
High media loyalty to Zarkana show, high competition among media representatives in order to get to the show.
• 30 publications in print and online media.
• 11 materials in the blogs, including Blog Top Users.
• Audience coverage more than 12 900 000.
• Total PR-value: 2.64 million rubles.

Pin It