RUSSIAN FOOTBALL CHAMPIONSHIP FOR CHILDREN «FUTURE DEPENDS ON YOU»

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CLIENT: MEGAFON
PROJECT: RUSSIAN FOOTBALL CHAMPIONSHIP FOR CHILDREN «FUTURE DEPENDS ON YOU»

MegaFon has been organizing the football championship since 2005. AXIS has become the PR partner of the project 2 years ago.

TARGET
2 aims of the project: strengthen the company’s reputation as for social responsibility, future consciousness and support of sports and healthy lifestyle — and also socialization of the participants in terms of communication with peers and adults, purposefulness and will.

The agency had 2 years to maximize PR coverage of the event, engaged media in the tournament so they’d be interested in its development.

SOLUTION
• Press tour for the major sport and social media.
• Cooperation with info partners: «Total Football», Sports.ru.
• Cooperation with partners: Russian football union, Russian football premiere league.
• Football presents for kids and media.
• Photo and video reports.

RESULT
In 2011 the championship has become international.
• Wider geography.
• Recognition of the football society.
• High media response incl. photo report by Rustem Adagamov aka drugoi.
TA coverage: 9,000,000+ people.
Bogs and social networks: 94,000+ people.
Total PR-value: RUR 1,320,000.

Prestigious «Peace and Sport» international award for the great idea, professional organization and social importance of the project.

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