SOCIAL VIDEO PROJECT «OPEN ENVIRONMENT» PARAOLYMPIC GAMES LONDON 2012

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CLIENT: MEGAFON
PROJECT: SOCIAL VIDEO PROJECT «OPEN ENVIRONMENT» PARAOLYMPIC GAMES LONDON 2012

TARGET
Turn public attention to the problem of open environment for the disabled people in sight of Sochi 2014.

SOLUTION
Video experiment to support Paralympic team. «Total Immersion in the Paralympics» — this was the slogan for MegaFon’s trip to London 2012 in support of Russian champions. To make Sochi 2014 even better, MegaFon saw the Games in London with the eyes of a wheel-chair visitor.

RESULT
• 35 376 viewers on Youtube.
• Post in the blog of Rustem Adagamov aka drugoi, the most popular web blogger.
• Article at advertology.ru.

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