PR ACTIVATION AT «MUZ-TV» AWARDS

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CLIENT: MEGAFON
PROJECT: PR ACTIVATION AT «MUZ-TV» AWARDS

Year 2012 saw the 10th jubilee ceremony of «MUZ-TV Awards» with Russian show biz stars and glossy media. «MegaFon» ia the general partner of the ceremony. AXIS has been providing PR support for «MegaFon» at «New Wave» since 2010.

MEGAFON PR activations:
«Breakthrough of the Year» award by «MegaFon» — as the best fitting to company’s values. Media were promptly provided with unique photo content from the awarding ceremony to increase the number of mentions and strengthen the loyalty.

For event coverage and engagement of the TA thematic contests were organized in social networks — along with interesting news from the event.

«Real breakthrough of Muz-TV Awards» video report seeded at different entertainment and music sites directly reached TA and became viral.

RESULT
• Articles mentioning «MegaFon» in lifestyle majors: VIVA!, lady.mail.ru, YES! etc.
• Number of viewers of «breakthrough» video mentioning «MegaFon»: over 20 000.

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